D S SIMON MEDIA RELEASES BRAND AUTHENTICITY SURVEY 2017

If you want an authentic brand, make your CEO accessible to the media. That’s one key finding of the Brand Authenticity Survey 2017 from D S Simon Media. 74% of journalists surveyed said an accessible CEO makes a brand seem more authentic. It also pays to get your CEO out on social media. 82% of reporters, producers and bloggers get story ideas from social media the survey found. There is also a significant opportunity for message control with…

GREEN GIANT SETS GUINNESS WORLD RECORD

Green Giant broke a Guinness World Record by cooking the largest ever Green Bean Casserole. It weighed in at a whopping 637 pounds! The dish was comprised of 780 cans of Green Giant Cut Green Beans, 53 cans of cream of mushroom soup, 32 quarts of milk and 65 pounds of French fried onions.