Accessible CEOs Make Brands More Authentic
Key findings from the Brand Authenticity Survey 2018 include: Making your CEO accessible to the media makes your brand more authentic. 83% of journalists said so, a 10% increase compared to last year. Choosing an in-house spokesperson is 46% more authentic than a third-party expert for both brands and non-profits. The survey also found you need to post video for journalists to your social channels. 81 percent of journalists are getting their story ideas…