The Joy of Missing Out – JOMO


The “Joy of Missing Out” is all about promoting healthy habits, such as taking breaks from social obligations and work appointments to catch up on sleep, exercise and time with family. Chris Heuisler, The Global Run Concierge for Westin Hotels and Dr. Kristen Knutson from the World Sleep Society partnered on a Satellite Media Tour to explain how their brands support JOMO.

Congrats Torod Neptune on the Big Win at PR Week Awards


During our pro-bono work at the Diverse Voices Book Launch, we were able to interview Torod Neptune, CCO and VP of Worldwide Communication at Lenovo. After meeting him, it’s no surprise he won the Outstanding In-House Professional honor at the PR Week Awards on March 21. During the interview, Torod explored the best ways to turn talk of increasing diversity into action and results. He is one of 40 extraordinary communicators featured in the book Diverse Voices, which comes from the PRSA Foundation and is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field.

To purchase Diverse Voices, visit

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Beto’s PR Savvy Presidential Campaign Launch

On Thursday, Beto O’Rourke passed Kamala Harris for the best campaign launch of a Democrat. Doug Simon, CEO of D S Simon Media, noted he has three things in common with the last two Democrats to win the presidency. He represents generational change, he’s from neither coast, and he has a message of hope.

The key test will be if his numbers in Iowa grow after his visit. We’ll see what Biden does with his launch. Will he match Beto’s effectiveness? Here are some of his smart PR moves:


He first shared that he was running with local El Paso media, maintaining relationships
Had it coincide with a Vanity Fair profile/cover story that he knew would be friendly
Heading to Iowa immediately for a three day tour
Timed his launch to coincide with Trump being repudiated by Republicans in Congress over the emergency declaration
Shared a message of hope in his social video


Contact Doug At:

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Former Trump Lawyer Ty Cobb Calls For “As Much Transparency as Possible with Mueller Report”

The video features all quotes from Former Counsel to President Trump, Ty Cobb from “Truth on Trial,” Ty shared thoughts on the Mueller Report, “spokesperson-lawyers” such as Rudy Giuliani and Michael Avenatti, handling corporate crises and cases like Jussie Smollett’s. The event was broadcasted live from the Schar School of Policy and Government on Tuesday, February 26th. Mr. Cobb was questioned by Doug Simon, CEO at D S Simon Media, who moderated the panel.

Ty Cobb: 

Doug Simon:    Contact at