A recent Pew Research piece found that 41% of Americans say their preferred method of getting local news is from TV, outpacing the 15% who selected social media and 23% who selected websites or apps.
What does this mean? For starters: even if online news is convenient, it’s getting harder and harder for the public to trust it. The authenticity and familiarity of local news reporters has more viewers impressed. 81% of respondents believe the local news does fairly well or better at keeping them informed on the most important stories. So, whether you’re looking to share a news story with local markets or get your executive on TV, remember that Americans are listening closest to the local news stations.