New York, NY– D S Simon Media has named Karmina L. Fonseca as Director, Hispanic Marketing Division. In this role she will advise clients and execute Spanish-language and bilingual broadcast campaigns. She will oversee production and media outreach for all satellite media tours targeting the Hispanic market.
She has a unique combination of experience as a journalist for Celebrity Radio Productions and Televisión Azteca México News, public relations executive at Arcos Communications, and satellite media tour/video producer. She is also Editor in Chief for El Correo NY and Noticia. She has executed media relations campaigns for top brands including McDonald’s, Pfizer, Unilever and Colgate-Palmolive.
Douglas Simon, CEO of D S Simon Media, said “We’ve worked closely with Ms. Fonseca on our Spanish-language projects. She has an incredible ability to match journalists needs with the client’s marketing agenda to place brand spokespeople on television.”
“If your campaign brings value to a Hispanic audience, Spanish-language stations can be more receptive to PR pitches,” says Karmina Fonseca. “It’s a great opportunity to maximize broadcast coverage.”
Expanded offerings include bilingual and Spanish-language Satellite Media Tours, Narrative Video Production and Live Social Media Broadcasts targeted to Hispanic audiences.