Media Guide for PR Pros – Episode 6: Viewing Impressions of Local TV Are Increasing

A recent report by TVB shows that local TV news viewership is up 162% among 18-34 year olds. What are PR professionals saying about the shifting local TV landscape?


61% were surprised that a high percentage of journalists is interested in interviewing brand executives.
More than 80% said that COVID-19 made it more important to get organization leaders and CEOs featured on television, with 52% increasing their efforts in trying to realize this goal.
Only 37% felt that they were technically prepared to make sure their leaders looked and sounded their best.

It is more important than ever for PR professionals to recognize the importance of leveraging local TV news and presenting organization leaders in the best way.

Need some help getting ready for an interview? D S Simon Media is providing free tech checks to help make sure spokespeople deliver the best audio and video quality for their next TV interview. Contact Doug Simon, to schedule.