Media Guide for PR Pros – Episode 7: Top SMT Subjects During the COVID-19 Climate

The number of earned television bookings for satellite media tours are increasing by about 60 percent and the question most often being asked is: what types of subjects are working well for satellite media tours?

Reopening to the new abnormal
Safety and Health
Recreation in the summer
Technology for the school and home office

Interestingly, stations are still preferring to hear it straight from a spokesperson that works directly with the brand. All of these factors are leading to a significant increase in bookings and activity.


Need some help getting ready for an interview? D S Simon Media is providing free tech checks to help make sure spokespeople deliver the best audio and video quality for their next TV interview. Contact Doug Simon, to schedule.