PR’s Top Pros Talk… Leading with Credibility in an AI-Driven Landscape

 Doug Simon, CEO of D S Simon Media, and Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, explore how AI is transforming healthcare communications and media relations. They discuss how audiences are increasingly turning to platforms like YouTube, LLMs, and other digital sources for health information. Campbell also shares insights on HealthGEO, Real Chemistry’s proprietary AI search intelligence platform, and how it is helping organizations understand, manage, and shape how their science and brands…