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Brand Visibility 2020 Study
How Do You Increase Your Brand’s Influence, Visibility, and Authenticity?
366 journalists were surveyed. The findings could make your brand more influential, visible, and authentic. The results are featured in the Brand Visibility 2020 report. Doug Simon, CEO of D S Simon Media, shares highlights including opportunities during the 2020 election year to get your spokespeople on television. Download a free copy of the report here.
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Transcript:
Speaker: Doug Simon, CEO of D S Simon Media
How do you increase your brand’s influence visibility and authenticity? We surveyed 366 journalists to find out.
First, we found that 85 percent of TV stations and bloggers are using third party video. This includes narrative productions, B roll, and satellite media tours.
A second area we studied is the journalists’ preference when working on a positive story for a brand. 87 percent preferred to interview an in-house spokesperson compared to a third-party expert.
The journalists also reported that making your CEO accessible to media makes a brand more authentic. But it seems harder than ever to get your executives on television. While that’s true for national and cable news, Brand Visibility 2020 by D S Simon Media revealed that it may be easier to get your executives featured on local TV news even during the contentious political climate of 2020. For example, after the recent debates we studied local news stations and we found that they spent only 6 percent of their shows on politics and an overwhelming majority said they’ll be spending less than a quarter of their show on politics in 2020 creating more opportunities for brands to get their message out.
To learn more, download this survey by visiting: dssimonmedia.com/downloadbrandvisibility2020.
