If you weren’t able to follow Social Media Marketing World 2018, the top story was the growing power of live video streaming. It was featured in Michael Stelzner’s keynote and in multiple sessions that attracted thousands of marketers.
Now there is a new entrant into the category. It’s called Social Media LIVE™ and it’s from D S Simon Media.
It’s an industry first—a turn-key solution from event production to a live, broadcast quality video feed to more than 25 social channels at the same time. Live video streaming including Facebook Live and Periscope are among the fastest growing marketing channels for brands and our new service is designed to dramatically increase campaign reach. Social Media LIVE™ can turn any live event into a multi-stream event with broadcast quality content through multiple Facebook, You Tube, Twitter and other popular social channels simultaneously.
“Any event from an announcement, trade show, press conference, product launch, awards show, Periscope or Facebook Live transmission can be turned into a live, broadcast quality, multi-stream event that can reach customers, prospects, partners, media and internal audiences on a scale that wasn’t possible before,” says Doug Simon, CEO of D S Simon Media.
On Facebook alone, people view live video three times more than pre-recorded video. That’s less than two years after Facebook Live was launched. Branded live-streaming is increasingly integrated into organization’s You Tube and Twitter strategies. According to Forrester Research, live video receives triple the engagement of pre-recorded video.
D S Simon Media has already held a 17 stream event originating from its broadcast studio at its New York headquarters. “Organizations and agencies are working so hard to create these influencer relationships but haven’t been able to maximize their value due to technology limitations” says Simon. “Improved transmission technology and Social Media Live™ solve this by allowing you to engage with multiple influencers at once but also reach their audiences simultaneously. There’s a multiplier effect.”