Planning and Executing An Anniversary Campaign
The Seven Parts of a Successful Campaign, According to Kevin Bishop
Kevin Bishop is now an Anniversary University® Milestone Master after leading IBM’s Centennial. The multi-layered campaign was an immense success, and in his interview with Doug Simon, CEO of D S Simon Media, Kevin shares his top tips to plan your anniversary. He lays out a roadmap for when and how to strategize, when to focus on content, and how to expertly execute.