Mike Bako, Executive Vice President at D S Simon Media, shares key findings from Part 2 of our 2026 TV News Producers Report series, Understanding the Evolving Media Landscape.
Download the report: https://www.dssimon.com/understanding-the-evolving-media-landscape-report/
>> Listen to the episode on Spotify, Apple Podcasts, and others.
TRANSCRIPT:
Hi, I’m Mike Bako, Executive Vice President at D S Simon Media. If you recall, part one of our TV producers report, AI in the Newsroom, found that GEO was a key component to help get your story covered. In part two, Understanding the Evolving Media Landscape, we learned what TV producers are focusing on as they make key decisions on what to put on their programs.
TV producers need PR more than they ever have. 94% of them are open to media pitching. Interestingly, there is a significant preference to interview someone from within an organization, a brand, or a non-profit. 90% of them prefer that over a third-party expert. The good news is, this leads to AI discoverability associating your brand with the key topics being discussed.
You can download the report by clicking on the link associated with this post or go to dssimon.com. The report also includes information about the topics the media is interested in covering.
