PR’s Top Pros Talk… Executing a Growth Strategy
Peter Lucht, Head of Corporate Communications, Citizens Financial Group
Peter Lucht, Head of Corporate Communications at Citizens Financial Group, explains the importance of aligning execution and narrative with the company’s strategy, and of staying ‘on offense’ despite the external environment. He also shares how he collaborates with Citizens CEO Bruce Van Saun in planning meaningful media opportunities that advance Citizens’ brand and reputation and provides a rundown on his focus for 2023.
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Doug Simon is Founder & CEO at D S Simon Media. The firm is an industry leader in Satellite Media Tours, Internet Tours, video production and social broadcasts in both English and Spanish. You can reach him via e-mail: firstname.lastname@example.org