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PR’s Top Pros Talk Episode #339 – How Legacy Brands Evolve for Today’s Audiences
In this episode, Doug Simon talks with Valerie Combs, Senior Vice President and Head of Communications at IAC, to explore what it truly takes for legacy brands to stay relevant in a rapidly evolving digital world. Valerie explains how companies can modernize without losing the trust and equity they’ve built over decades. She also shares how brands can lead with their values.
>> Listen to the episode on Spotify, Apple Podcasts, and others.
Doug Simon is the Founder & CEO at D S Simon Media. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards.
