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PR’s Top Pros Talk Episode #337 – The Role of AI in Earned Media Strategy
Sean Layton, Executive Vice President of Earned Media at Zeno Group, discusses the communications trends shaping the year ahead with Doug Simon, CEO of D S Simon Media. He explains how AI-driven search results are impacting earned media strategy and emerging media’s important role in the mix.
>> Listen to the episode on Spotify, Apple Podcasts, and others.
Doug Simon is the Founder & CEO at D S Simon Media. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards.
