PR’s Top Pros Talk… Evolution of HR – Tina Beaty



Workplaces have forever changed and the role of HR is now more important than ever as a result of the pandemic. Tina Beaty is the Vice President of Marketing, SHRM, an association that creates better workplaces where employers and employees thrive together. She shares her PR and marketing strategies to change the national dialogue on DEI and workplace culture.

Cause the effect you want to see at work. Download SHRM’s workplace conversation starter cards here.

PR’s Top Pros Talk… Integrating Communications with Marketing – Amy Bonitatibus



How is communications different from marketing? Amy Bonitatibus shares how she navigates a dual role as the CCO of Chase and CMO of Chase Home Lending. She discusses how creating synergies between both teams amplifies the impact of the message. Amy also emphasizes the increased importance of bringing the earned media voice into paid content.