Spokesperson Secrets to Build Your Brand: Gabe Saglie, Mike McCormick and Marc Goldman.


Spokesperson Secrets to Build Your Brand celebrates the inaugural SPOKEies® Award winners. They share tips on how to prepare before speaking to the media & reporters and how to stay true to the core of the brand’s message.

Featuring: Gabe Saglie, Senior Editor at Travelzoo and SPOKEies® Award Winner in the Media Category, Mike McCormick, Executive Director and COO of the Global Business Travel Association and SPOKEies® Award Winner in the Non-Profit Trade Association Category, and Marc Goldman, Marketing/Sponsorship Manager of the Marine Corps Marathon and SPOKEies® Award Winner in the Corporate Sports Category.

Spokesperson Secrets to Build Your Brand: Meridith Maskara and Patrick Riccards.


Spokesperson Secrets to Build Your Brand celebrates the inaugural SPOKEies® Award winners. You’ll learn how to incorporate current events within your communications campaign and how to find different voices for key audiences.

Featuring: Meridith Maskara, CEO of Girl Scouts of Greater New York and SPOKEies® Award Winner in the Non-profit Youth Category and Patrick Riccards, Chief Communications Officer at the Woodrow Wilson Fellowship Foundation and SPOKEies® Award Winner in the Non-Profit Education Category.

 

Spokesperson Secrets to Build Your Brand: Donna LaVoie, Suzanne Robotti and Roy Taylor.

Spokesperson Secrets to Build Your Brand celebrates the inaugural SPOKEies® Award winners. You’ll learn how these honorees simplified complex data for a general audience, how they established credentials as thought leaders in their field, and how they made their pitches conversational.

Featuring: Donna LaVoie, President and CEO of LaVoie Health Science and SPOKEies® Award Winner in the Corporate Emerging Growth/Startups Category and C-Suite Leader Corporate Categories, Suzanne Robotti, President and Lead Spokesperson for Medshadow Foundation and
SPOKEies® Award Finalist in the Non-profit Health Category, and Roy Taylor Founder Chief Revenue Officer MR.Studio, previous Corporate Vice President and Worldwide Head of AMD Studios and SPOKEies® Award Winner in the Corporate Technology Category.

 

Spokesperson Secrets to Build Your Brand: Atlantic Health System Communications Team

Spokesperson Secrets to Build Your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how to work with your internal team effectively to generate business building results. This panel features the Atlantic Health System Team.

Featuring: Luke Margolis, Corporate Communications Manager at Atlantic Health Systems, SPOKEies® Award Winner in the Non-profit Health Category, Jim Furgeson, Director of Communications at Atlantic Health Systems, and Valerie M. Simon, Chief Marketing Officer at Atlantic Health Systems.

Spokesperson Secrets to Build Your Brand; Sheri Sword, Danielle Holly and Don Bush.

Spokesperson Secrets to Build your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how these honorees created exposure via social media, educated their public without selling, and how they created strong spokespeople.

Featuring: Sheri Sword, Vice President of Communications and SPOKEies® Award winner in the Non-Profit Membership Association category, from Danielle Holly, CEO at Common Impact the  SPOKEies® winner in the C-Suite Leader Non-Profit Association category, and from Don Bush, Vice President of Marketing at Kount, the Honorable Mention in the Corporate Financial Services category.

 

Spokesperson Secrets to Build Your Brand; The Inaugural SPOKEies® Award event.

Spokesperson Secrets to Build your Brand, the inaugural SPOKEies® Award event, invited  the first ever winners of the SPOKEies® Awards to share with the communications community how they build their corporate or non-profit brand as the in-house spokesperson across a variety of different industries.

This video features five fast paced panel discussions, audience questions, and polls as the award winners reveal the top secrets behind their award-winning efforts. They’ll share best practices including how to identify your best spokespeople, how to integrate them into your content marketing strategy and the best tips to earn media (it’s still possible!)