Alessandra Simkin: What are the Similarities and Differences in PR Across Industries?
Alessandra Simkin, Senior Manager of External Communications at Danone North America, spoke with Eric Wright, Executive Vice President at D S Simon Media, at the PRSA Tri-State Conference. During the PR Pals Talk Shop panel, Simkin talked about the Evian Drip Drop campaign. Evian partnered with visionary designer, Virgil Abloh, to create the new Evian collectable limited-edition glass bottle. She also shared insights on the similarities and differences between working in pharma and consumer.