After finding out that there was a 21 percent increase in use of satellite media tours and a 38 percent increase in using in-house spokespeople by both brands and the agencies, we conducted a survey to find out if these trends were unique to D S Simon Media or industry wide.
Here is what 70 PR professionals (brand and agency communicators) had to say:
Nearly 1/3 are increasing or considering increasing their use of SMTs. Close to 90 percent are either increasing their consideration of SMTs or staying the same. Those findings align with the growth that we have been seeing. In terms of featuring in-house spokespeople in satellite media tours, the industry is evenly split. Whether they are increasing or decreasing featuring in-house spokespeople in their satellite media tours, both of those numbers are 23 percent.
The most important finding is that the satellite media tour comeback seems to be real and sustainable.