Communities are stronger than ever. Olga encourages communicators to really take the time and understand what their communities are going through to convey authentic messaging and show empathy.
She also stresses the importance of taking care of your employees first and then informing your customers on how you’re navigating the new environment on the channels that your audiences engage with. When it comes to social justice, staying silent Is no longer an option. Brands need to define what steps they are taking in the fight for social justice.