PR’s Top Pros Talk…COVID – Michael Schoenfeld
Michael Schoenfeld is the VP for Public Affairs & Government Relations and CCO at Duke University. In this conversation with host and D S SImon Media CEO, Doug Simon, Michael shares best practices for communicating a university action plan regarding COVID to multiple stakeholders in times of uncertainty and avoiding a “blame the student” mindset. Michael emphasizes the importance of frequently conveying the need for flexibility and the need for resilience. He also discusses how colleges that may lack resources…