PR’s Top Pros Talk…COVID – Michael Schoenfeld
Michael Schoenfeld is the VP for Public Affairs & Government Relations and CCO at Duke University. In this conversation with host and D S SImon Media CEO, Doug Simon, Michael shares best practices for communicating a university action plan regarding COVID to multiple stakeholders in times of uncertainty and avoiding a “blame the student” mindset.
Michael emphasizes the importance of frequently conveying the need for flexibility and the need for resilience. He also discusses how colleges that may lack resources and funding of a top research university with a medical center can manage the ongoing crisis.