PR’s Top Pros Talk…COVID – Julie Crabill
Julie Crabill, Chief Marketing Officer at GoNoodle, discusses how public relations fits into a CMO’s workload, and how communications professionals can effectively work with both a CCO and a CMO. She shares tips on how companies can become better clients and how agencies can help. Julie also notes the value of leveraging local news channels to get your message out there.
Additionally, she emphasizes the importance of diversity and urges marketers to understand that it’s a profit center, not a cost center.