PR’s Top Pros Talk…Leadership – Jonathan Adashek
Jonathan Adashek, CCO at IBM, shares his experience of taking on a leadership role at the company shortly before COVID hit. He discusses how the impact of the pandemic on communications affected his leadership style.
Jonathan also provides insights on navigating communications on a global scale, staying consistent with core values of the business, but adapting to the specific markets at the same time. Lastly, Jonathan offers his outlook for 2021, and tips for communicators to prepare for the new year.