PR’s Top Pros Talk…Social Awakening – Marc Banks

Marc Banks, National Press Secretary at the NAACP, discusses how organizations can maintain the social justice momentum created in 2020 heading into the next year. He urges brands to work with organizations like the NAACP to educate themselves and incorporate the ongoing issues into their messaging.

Marc also emphasizes the importance of creating not just short campaigns, but complete initiatives centered around racial justice to facilitate change.