PR’s Top Pros Talk… Megan Prock McGrath – Communicating Through Change in the Biotech Space

Megan Prock McGrath, Managing Director of MacDougall Advisors, shares what to keep in mind when communicating with investors and consumers. Megan discusses the importance of setting milestones in advance and following through with them. Megan also talks about the impact of the COVID-19 pandemic in the biotech space.

PR’s Top Pros Talk… Ben Finzel – Embracing Authenticity and Collaboration in the Public Relations Industry

Ben Finzel, President of RENEWPR and Founding Principal of The Change Agencies, shares some common misconceptions about the role of public relations. Ben shares the story of how The Change Agencies started and its impact on clients. Ben also explains the challenges the communications industry still has to work on, including diversity, equity and inclusion in recruitment, retention and promotion.