PR’s Top Pros Talk… Rachel Huff – Building Strong Client-Agency Relationships



Rachel Huff, President and Founder of Victoire & Co, gives valuable advice on how agencies and clients can build trusting relationships. Rachel shares the top reasons clients hire and fire agencies, and how agencies can stand out when pitching a new client. Rachel also explains how agencies can effectively navigate team turnover both agency and client-side.

Rachel Huff, President and Founder of Victoire & Co, sits at the intersection of the best companies and agencies. As an agency search consultant, her passion lies in building brand-agency partnerships that drive long-term success. With a keen understanding of clients’ communications and business needs and a network of trusted agency connections, she specializes in guiding companies toward their best agency fit.

Prior to founding Victoire & Co, Rachel spent more than a decade at agencies, much of that time on the account side developing integrated communications campaigns for brands including John Hancock, Verizon, Ocean Spray, DraftKings, and CVS.