PR’s Top Pros Talk… Developing an Effective Media Relations Strategy

 Renee Mailhiot, Senior Vice President of Earned Media at Edelman, explains how she collaborates with clients to understand their media coverage goals. She shares how she prepares spokespeople to deliver authentic messages that align with the company’s narrative. Renee also emphasizes the importance of cultivating strong relationships with journalists in today’s ever-changing earned media environment.

PR’s Top Pros Talk… Building Trust and Credibility Through Thought Leadership

 Kary Zate, Senior Director of Marketing Communications at Locus Robotics, and Christina Gorini, Vice President at FINN Partners, discuss how they combat misinformation through education. Christina explains how they create in-person experiences to create deeper understanding and engagement. Kary shares insights on how he utilizes testimonials to increase brand awareness.

PR’s Top Pros Talk… What to Watch for in 2025

 What’s in store for communicators in 2025? Eleven of PR’s Top Pros share their insights in our first episode of “What to Watch for in 2025”. Some of the topics discussed include challenges navigating disinformation, diversifying media, and the balance between AI and human intelligence. >> Listen to the episode on Spotify, Apple Podcasts, and others.