PR’s Top Pros Talk… Why Protecting Your Brand Matters More Than Ever
In this episode of PR’s Top Pros Talk, Doug Simon and Melanie Roussell Newman, Chief External Affairs Officer at Planned Parenthood Federation of America and the Planned Parenthood Action Fund, have an insightful conversation on brand resilience in a highly polarized media landscape. They discuss communications strategy, building trust, and maintaining credibility. Melanie shares how audience-focused messaging helps organizations communicate effectively and respond quickly when issues arise. Support Planned Parenthood: https://www.plannedparenthood.org/