PR’s Top Pros Talk… How To Optimize Your Content for AI Search

 Jonny Bentwood, Global President of Data & Analytics at ⁠⁠Golin⁠⁠, joins Doug Simon, CEO of D S Simon Media, to explore how AI is reshaping the PR industry. Jonny shares the pivotal moment he realized generative AI would transform consumer behavior. Jonny shares his “Four F’s” framework, offering actionable strategies to optimize content for AI discovery and visibility. Doug and Jonny also show how communicators can take the lead in adopting AI.