D S Simon Media is excited to announce NextUP, a new series produced by D S Simon and Ragan Communications and PR Daily, featuring the young and bright trailblazers in communications. Watch the promo video here to learn more.
How can communicators use research to set communications objectives that are reasonable, meaningful, and measurable? Understand their communications objectives? And, once they’re set, how do communications professionals apply what they learn to meet or beat those objectives? Mark Weiner, Chief Insights Officer at PublicRelay, recommends conducting an Executive Audit to uncover the often-hidden value equation that senior executives apply to evaluate PR value and performance. He also recommends proactive research to inform communications decisions…
Jennifer Temple, Chief Communications Officer at Hewlett Packard Enterprise, reveals brand strategies she has learned since the company’s split from HP. She discusses how the brand shaped its own narrative, despite consumer association with the former firm, and tactics used to build brand awareness and differentiation. Jennifer also dives into creating a brand image while HPE needed to undergo restructuring with a new CEO and business model.
Alina Diaz, Managing Director of Consumer Practice at MSL Group, speaks on the new means of interactions between communicators and consumers. She emphasizes the absence of physical touch creating new means of internal and external marketing, which has shown to vary between different demographics. Alina also touches on the change in consumer sentiment on virtual communication and responses to it.
Art Stevens, Managing Partner at The Stevens Group, goes deep into the intricacies of mergers and acquisitions. He shares tactics for brands to optimize their firm in order to maximize value for a buyout, for both buyers and sellers. He also touches on the demographic shift in employee tenure at modern companies, and where the next generation is heading with regards to ownership and sale of firms.
Cori McKeever, Global President of Healthcare at Golin, discusses the means in which firms can optimize their campaigns and communications to appeal to the right audiences. She takes it further into her specific industry, healthcare, and how the modern climate on health following COVID can influence the PR tactics brands implement. She emphasizes the distinction in tactics used to reach Pharma clients and general health/wellness clients.