D S Simon Media is excited to announce NextUP, a new series produced by D S Simon and Ragan Communications and PR Daily, featuring the young and bright trailblazers in communications. Watch the promo video here to learn more.
How can communicators use research to set communications objectives that are reasonable, meaningful, and measurable? Understand their communications objectives? And, once they’re set, how do communications professionals apply what they learn to meet or beat those objectives? Mark Weiner, Chief Insights Officer at PublicRelay, recommends conducting an Executive Audit to uncover the often-hidden value equation that senior executives apply to evaluate PR value and performance. He also recommends proactive research to inform communications decisions…