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PR’s Top Pros Talk… Developing an Effective Earned Media Strategy
Doug Simon talks to Annie Pace Scranton, Founder and CEO of Pace Public Relations and Author of The Guide to Earned Media. Annie explains how communicators can build authentic relationships with journalists. She talks about what to include in an email pitch. Annie also shares her journey of becoming an entrepreneur.
Buy a copy of The Guide to Earned Media here.
>> Listen to the episode on Spotify, Apple Podcasts, and others.
Doug Simon is Founder & CEO at D S Simon Media. The firm is well known as a leader in the satellite media tour industry and produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards.
