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PR’s Top Pros Talk… Breaking Down Impactful PR Behaviors
Ethan Rasiel, CEO, Lightspeed PR & Marketing
How can you help clients break down muscle memory in conversation? Ethan Rasiel, CEO of Lightspeed PR & Marketing, recommends asking clients to participate in mock interviews that allow them to test language that any type of audience can understand, such as, journalists, partners, or potential customers. Ethan also explains the 5 behaviors that PR impacts and how communicators can effectively approach them.
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Doug Simon is Founder & CEO at D S Simon Media. The firm is an industry leader in Satellite Media Tours, Internet Tours, video production and social broadcasts in both English and Spanish. You can reach him via e-mail: dougs@dssimonmedia.com
