PR’s Top Pros Talk… Media Relations – Michelle Mekky

In the 50th episode of PR’s Top Pros Talk, Michelle Mekky, Founder & CEO, Mekky Media Relations, emphasizes the need for communicators to embrace the journalistic mindset to get the best earned media results. She shares insights on being creative and finding unique hooks to secure coverage for smaller businesses and non-profits. Michelle also discusses practices that larger agencies can learn from boutique agencies.

 

PR’s Top Pros Talk…Tips for 2021 – Michael Kempner

Michael Kempner, Founder & CEO, MWWPR, emphasizes the importance of agility in 2021 and staying true to entrepreneurial roots. He emphasizes that employees are an organization’s most important stakeholder, and recognizing that has a big impact on how the brand is viewed externally. Michael also discusses the role of the brands in building trust among the public and the importance of having a social CEO.
 

PR’s Top Pros Talk…Tips for 2021 – Michelle Gross

Michelle Gross, President, Spectrum Science, advises communicators to lean into the topics that tie in with the news events to make their messages resonate more. She shares examples of new and creative ways that their clients, particularly the ones in the health space, have been engaging with their audiences.
Michelle also discusses how much more science savvy the general public has become, and organizations need to start acknowledging that in their communications.

PR’s Top Pros Talk…Tips for 2021 – Kathy Bloomgarden

Kathy Bloomgarden, CEO, Ruder Finn, emphasizes the importance of empathy from a leadership point of view, as well as continuous need for innovation. She discusses the challenges of maintaining work culture in the remote environment and new ways of staying connected and developing new ideas. Kathy also shares examples of how leaders that her team works with have been dealing with the massive amount of change.

PR’s Top Pros Talk…Tips for 2021 – Luke Lambert

Luke Lambert, President and CEO, G&S Business Communications, urges communicators not to turn page on 2020 so quickly. It is essential to take time and note the lessons learned in the past year and turn them into best practices. Luke also shares actions that his agency implemented to tackle issues of diversity and inclusion internally as well as with their clients.