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PR’s Top Pros Talk… Breaking Down Marketing and Communications Silos
Martha Boudreau, Chief Communications & Marketing Officer, AARP
How can brands effectively break down the silos between marketing and communications? Martha Boudreau, Chief Communications & Marketing Officer at AARP, shares best practices and highlights the importance of creating a clear brand voice. Martha also discusses the shift in aging and the need for marketers to challenge their assumptions on the matter.
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Doug Simon is Founder & CEO at D S Simon Media. The firm is an industry leader in Satellite Media Tours, Internet Tours, video production and social broadcasts in both English and Spanish. You can reach him via e-mail: dougs@dssimonmedia.com
