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PR’s Top Pros Talk… How to Market to the Hispanic Community During the Holiday Season
For brands aiming to connect with the Hispanic community this holiday season, it’s crucial to understand the traditions that matter to them. Yerddy explains why brands should partner with influencers who are dedicated to social justice and sustainability initiatives. Additionally, she emphasizes the need for communicators to invest in the future of Hispanic students.
Yerddy Lanfranco is the Senior Vice President of Growth and Partnerships for Platforms & Intelligence at KINESSO. She is an Advisory Board Member for FSU’s Center For Hispanic Marketing Communication. Yerddy is also a Guest Lecturer at CCNY, NYU, FSU, Columbia, and Baruch.
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Doug Simon is the Founder & CEO at D S Simon Media. D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media’s services, email us at news@dssimon.com.
