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PR’s Top Pros Talk… How to Create an Effective Campaign for National Hispanic Heritage Month
Natalie Boden, Founder and CEO of BODEN Agency, shares her insights on how brands can engage with the Hispanic cohort authentically during Hispanic Heritage Month (and beyond) and why understanding local and cultural nuances matter when reaching this fast growing community. She also discusses her new children’s book, “Sasha’s Big Question,” which she wrote in response to the question “Mom, why do you work?” which many moms (more than dads) are faced with during their motherhood and career journeys. To purchase the book visit: https://store.bookbaby.com/book/sashas-big-question
>> Listen to the episode on Spotify, Apple Podcasts, and others.
Doug Simon is Founder & CEO at D S Simon Media. The firm is well known as a leader in the satellite media tour industry and produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards.
