Satellite media tours are making a comeback with a 21% increase on SMT spending in 2019. The reasons? While it’s harder than ever to get your story on cable or network news, our brand visibility report showed that there’s a greater opportunity to get your experts and spokespeople on local news. The average local TV news station will spend less than 25% of its newscasts on politics in 2020. A second reason, a 38% increase in use of internal spokespeople in satellite media tours as brands and non-profits look to get their leaders on television.
Speaker: Douglas Simon
Satellite media tours are making a comeback, an increase on SMT spending up 21 percent in 2019 compared to 2018 and we’re expecting this trend to continue. Why? It’s harder than ever to get your experts and spokespeople on cable news or network news. But there’s still a tremendous opportunity at the local news level. In fact, the average local TV news station will spend less than 25 percent of its show on politics even in 2020. That’s the results of a survey of more than 300 stations that we conducted, and the trend is being driven by top brands, and nonprofits and entertainment, health care, financial service, travel and consumer products.
What top brands are seeing is that it’s important to get their own spokespeople on television. We actually saw a thirty eight percent increase in use of internal spokespeople in satellite media tours as a way for brands and nonprofits to get their message out. And if you think that your organization or your clients need to get their experts on television you’re going to find in 2020 satellite media tours are the way to go.
For more information, contact us at D.S. Simon media or reach out to me directly. See you on television.