Kary Zate, Senior Director of Marketing Communications at Locus Robotics, and Christina Gorini, Vice President at FINN Partners, discuss how they combat misinformation through education. Christina explains how they create in-person experiences to create deeper understanding and engagement. Kary shares insights on how he utilizes testimonials to increase brand awareness.
Mike Gehrig, Managing Director of The Motion Agency, delves into the role of media relations in driving meaningful outcomes. He discusses how effective media relations tactics can expand a story’s reach and audience engagement. Mike also emphasizes the importance of analyzing data to uncover meaningful insights.
What’s in store for communicators in 2025? Eleven of PR’s Top Pros share their insights in our first episode of “What to Watch for in 2025”. Some of the topics discussed include challenges navigating disinformation, diversifying media, and the balance between AI and human intelligence. >> Listen to the episode on Spotify, Apple Podcasts, and others.
Emily Teitelbaum, Chief Communications Officer of Libra Group, shares her proactive approach to understanding and leveraging AI. She highlights how comms can lead an organization in adopting new technology and how AI can enhance authenticity and foster collaboration. Emily also reflects on the expanding expectations of – and opportunities for – the CCO.
Bradley Akubuiro, Partner at Bully Pulpit International, discusses valuable insights on how communicators can combat disinformation. He highlights the importance of aligning goals with business objectives. Bradley also shares the importance of leading with your values.
Blake Simpson, Senior Vice President, Chief Communications and Corporate Affairs Officer at Adtalem Global Education, explains how her team defines and measures campaign effectiveness. She shares the importance of integrating non-traditional, owned, and earned media to create a cohesive strategy. She also talks about how the CCO role will continue to evolve.