Whaewon Choi-Wiles, Director of Corporate Communications for Audi of America, defines the “Great Reflection” and explains how it impacted her career change. She lists key questions communicators can ask themselves and their teams that go beyond the surface level. Whaewon also shares her excitement for Audi of America’s future including their sustainability mission.
Lisette Paras, President & Founder of Gravitate PR, shares the key questions she asks clients to get a deeper understanding of their full ecosystem. Lisette also describes working with global companies and the evolution of technology PR.
Lori Jung, Co-Founder of Hudson West PR and Marketing, explains that the new pivot for 2023 includes preparing for the unexpected. Lori shares the importance of having open communication with clients by implementing weekly calls and quarterly meetings to determine PR-based tactics. Lori also describes some ways communicators can work smarter with reporters to increase media coverage for their clients.
Meredith Klein, Director of Public Relations at GNC, explains the key traits of a brand transformation including reflection, connection, and authenticity. She also shares stories about GNC’s history and the brand’s lasting commitment to consumers’ needs. Meredith also explains how she applies the lessons she learned as a Division I athlete to her career.
Peter Lucht, Head of Corporate Communications at Citizens Financial Group, explains the importance of aligning execution and narrative with the company’s strategy, and of staying ‘on offense’ despite the external environment. He also shares how he collaborates with Citizens CEO Bruce Van Saun in planning meaningful media opportunities that advance Citizens’ brand and reputation and provides a rundown on his focus for 2023.