PR’s Top Pros Talk… The Lasting Impact of Local TV News

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 Ken Kerrigan, Senior Vice President and Co-Lead of the Business & Professional Services Practice at The Bliss Group, and Doug Simon, CEO of D S Simon Media, engage in a compelling conversation about PR trends. They discuss how local TV news remains a trusted and highly effective media outlet for reaching audiences. Ken emphasizes the critical factors communicators should consider before launching a campaign. He also opens up about his passion for shaping the…

Roger Bolton

PR’s Top Pros Talk… How To Lead Your Team with Purpose-Driven Strategies

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 Roger Bolton, Former CEO of the Arthur W. Page Society and Doug Simon, Founder & CEO of D S Simon Media, engage in a thoughtful conversation about effective leadership practices. With so much external pressure to take a stand on every issue, Roger explains why companies should focus on staying true to their core values. He shares his collaborative approach to decision-making, ensuring that everyone in the organization is working toward a shared vision.…

How Behavioral Science Can Enhance Client Relationships Shauna Keough

PR’s Top Pros Talk… How Behavioral Science Can Enhance Client Relationships

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 Shauna Keough, President of U.S. Public Relations at Syneos Health, shares how she applies behavioral science to build stronger client relationships. Shauna emphasizes the importance of understanding key factors like risk and work-life balance to gain deeper insights into client mindsets. Shauna also explains how she leverages these insights to strengthen her partnerships and drive success.