PR’s Top Pros Talk… Breaking Down Impactful PR Behaviors – Ethan Rasiel



How can you help clients break down muscle memory in conversation? Ethan Rasiel, CEO of Lightspeed PR & Marketing, recommends asking clients to participate in mock interviews that allow them to test language that any type of audience can understand, such as, journalists, partners, or potential customers. Ethan also explains the 5 behaviors that PR impacts and how communicators can effectively approach them.

PR’s Top Pros Talk… Opportunities within the Metaverse & NFTs – Marji Sherman



Why should marketers invest in the Metaverse? Marji Sherman, Vice President of Digital at Cognito Media, dives into the benefits, such as, building brand awareness with Metaverse conferences and innovative office environments that change the way employees and clients interact. Marji also highlights the power of NFTs when it comes to brands selling merchandise.

PR’s Top Pros Talk… Forming a Sustainable PR Strategy – David Barkoe



How can communicators form a sustainable PR strategy? David Barkoe, CEO and Founder of Carve Communications, emphasizes that agencies should focus on long-term campaigns and opportunities, rather than simply relying on the “big” tentpole press opportunities. David also explains his unique process of measuring the value of media placements.

PR’s Top Pros Talk… Building Strong Relationships – Michael Kaye



How can communicators build strong relationships? Michael Kaye, Associate Director of Global Communications at OkCupid, discusses the value of introducing yourself with your pronouns and how to empower your most authentic and confident self. Michael also highlights how OkCupid has led the charge for expanded inclusion for LGBTQ+ daters, and how other companies have followed suit. Michael includes advice to viewers on how to utilize all of their platforms to boost and connect with their networks.

PR’s Top Pros Talk… Supporting Start-ups – David Warschawski



What are the benefits of working with start-ups? David Warschawski, Managing Director of W Ventures and Founder and CEO of Warschawski, discusses how he utilizes his agency’s marketing and communications skills to build revenue and drive employee engagement. David also reveals his pet peeves about the communications industry and suggestions on how to make it better.

PR’s Top Pros Talk… Handling Communications During a Crisis – Stefan Pollack



How can organizations navigate uncertain times? Stefan Pollack, President of The Pollack Group, calls for brands to send out well-thought-out messages that communicate empathy and awareness. Stefan also shares his perspective, as a professor, on the challenges and triumphs the younger generations have faced throughout the pandemic.

PR’s Top Pros Talk… Communicating Crypto – Arielle Sobel



How can organizations expand crypto coverage to the general public? Arielle Sobel, Head of Global Communications at 21Shares, highlights the importance of having spokespeople who can explain the complex nature of crypto in simple and digestible terms to increase audience awareness. Arielle also briefly elaborates on how she uses Twitter as a valuable resource in finding breaking stories facing the crypto industry.