PR’s Top Pros Talk… Katie Riley – Cutting Through the Noise as a Consumer Advocate

Katie Riley, Vice President of Communications for The Alliance for Aging Research, gives valuable advice on effective ways to pitch the media. Katie discusses how she navigates challenges as a consumer advocate by humanizing news stories. Katie also shares how her team utilized social media for the “Valve Disease Day Challenge” campaign.



PR’s Top Pros Talk… Christa Conte – PR and the Metaverse 3.0

Christa Conte, EVP and Head of Client Services for Hotwire Global, explains the vital role communicators have in expanding their knowledge about the Metaverse. Christa walks through the first steps brands and agencies can take if they want to discuss Metaverse opportunities with clients. Christa also shares her perspective on the future of the public relations industry.

Download “PR and the Metaverse 3.0” here.



PR’s Top Pros Talk… Gini Dietrich – PR and the Metaverse 3.0

Gini Dietrich, CEO of Arment Dietrich and founder of Spin Sucks, gives her insights on D S Simon Media’s newest survey, “PR and the Metaverse 3.0”. She shares examples of how communicators can utilize Metaverse 3.0 for crisis communications and more. Gini also explains how PR professionals can start having conversations about the Metaverse with their clients.

Download “PR and the Metaverse 3.0” here.



PR’s Top Pros Talk… Kasey Christolos – Navigating PR Challenges

Kasey Christolos, Senior Media Lead at Next PR, shares insightful data from the firm’s 2023 client survey. Kasey talks about how communicators can maximize ROI. She emphasizes the importance of connecting the PR and sales teams in an organization. Kasey also explains the abbreviation, FUD, and shares a client example.



PR’s Top Pros Talk… Sara Whitman – Enhancing the Customer and Employee Experience for Frontline Workers

Sara Whitman, Chief People Officer at Hot Paper Lantern, shares insightful data from The 2023 War for Frontline Talent report. Sara explains how HR and other communications professionals can work together to re-recruit employees. Sara discusses why the C-suite should utilize LinkedIn to highlight employee achievement. Sara also shares her excitement for the future of work.

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PR’s Top Pros Talk… Linda Descano – Understanding the Business of Business

Linda Descano, CFA®, Executive Vice President of Red Havas, explains that understanding the business of business is one of the most important skills communicators can have. She explains how communicators can conduct their own research about their companies by asking themselves key questions and utilizing valuable resources. Linda also predicts future trends for 2023 and beyond.


PR’s Top Pros Talk… Karen Clyne – Why Technology Companies Should Invest In PR

Karen Clyne, Executive Vice President & Technology Sector Lead at BCW (Burson Cohn & Wolfe), explains how technology companies can best utilize PR. Karen also shares her excitement about the Metaverse and its growth opportunities. Karen also highlights the role of education when working with client partners.


PR’s Top Pros Talk… Sharon Robustelli – Thought Leadership and Executive Visibility

Sharon Robustelli, founder and CEO of TEN3 Public Relations, discusses why thought leadership and executive visibility should be a standalone service. Sharon explains why companies should utilize the service to effectively communicate change. Sharon also talks about why companies are shifting away from having one company spokesperson and highlighting multiple members of the C-suite instead.