Troy Blackwell

PR’s Top Pros Talk: Troy Blackwell

Most Popular, PR's Top Pros Talk, video, video blogBy lynseys

 Troy Blackwell, Director of Press Relations and Spokesperson for the Peace Corps, explains how he navigates public relations and storytelling for the agency. He dives into the importance of having open and inclusive conversations. He also describes the impact behind the ‘Bold Invitation’ campaign and how the message is reaching audiences of all backgrounds. Troy Blackwell is the Director of Press Relations and on-the-record Spokesperson for the Peace Corps, an independent agency and program of the United States…

Danny Franklin

PR’s Top Pros Talk: Danny Franklin

Most Popular, PR's Top Pros Talk, video, video blogBy lynseys

 Danny Franklin, Partner at Bully Pulpit Interactive, discusses the critical role of identity when it comes to political research and communications. Danny shares his insights on how brands can transmit their messages into the consumer experience. Danny also reflects on emerging technology such as AI and the Metaverse.    

Eleanor Hawkins

PR’s Top Pros Talk: Eleanor Hawkins

Most Popular, PR's Top Pros Talk, video, video blogBy lynseys

 Eleanor Hawkins, Communications Strategist and Writer for Axios, shares valuable insights into how communications leaders can cut through the noise by getting comfortable with data, leaning more into what their audience is saying, and more. Eleanor also discusses the research behind the successful Smart Brevity® method.    

Katie Riley

PR’s Top Pros Talk: Katie Riley

Most Popular, PR's Top Pros Talk, video, video blogBy lynseys

 Katie Riley, Vice President of Communications for The Alliance for Aging Research, gives valuable advice on effective ways to pitch the media. Katie discusses how she navigates challenges as a consumer advocate by humanizing news stories. Katie also shares how her team utilized social media for the “Valve Disease Day Challenge” campaign.    

Mark LoCastro

PR’s Top Pros Talk: Mark LoCastro

Most Popular, PR's Top Pros Talk, video, video blogBy lynseys

 How can earned media be converted into measurable results? Mark LoCastro, Director of Public Relations, SmartAsset, offers insights into utilizing a backlink strategy to generate traffic. Mark also emphasizes the importance of leveraging an internal spokesperson and shares his experience of transitioning from being a PR Manager into a national company spokesperson.