PR’s Top Pros Talk… Stacey Grimsrud – Supporting Local TV News

Stacey Grimsrud, Vice President at Bospar, talks about her background in local TV news and why the platform is still vital for brands to get their message across to consumers. Stacey shares valuable advice on what specific material communicators should include in their pitches to make them stand out to reporters and drive results for companies. Stacey also discusses how communicators can be an advocate for newsrooms as companies conduct massive layoffs across the country.

PR’s Top Pros Talk… Stacey Bernstein – The Evolution of Pharmaceutical Companies

Stacey Bernstein, CEO of M Booth Health, shares key findings from the Pharma Brandemic 2022 report. She discusses how consumers are increasingly seeing pharma brands as lifestyle brands and why pharma brands should commit to more transparent and authentic messaging as a result. Stacey highlights why consumers are more empowered and informed about their healthcare decisions since the pandemic started. Stacey also discusses the impact of communications in 2023.

Download the full report here.

PR’s Top Pros Talk… The Great Reflection – Whaewon Choi-Wiles

Whaewon Choi-Wiles, Director of Corporate Communications for Audi of America, defines the “Great Reflection” and explains how it impacted her career change. She lists key questions communicators can ask themselves and their teams that go beyond the surface level. Whaewon also shares her excitement for Audi of America’s future including their sustainability mission.

PR’s Top Pros Talk… The Year of the New Pivot – Lori Jung

Lori Jung, Co-Founder of Hudson West PR and Marketing, explains that the new pivot for 2023 includes preparing for the unexpected. Lori shares the importance of having open communication with clients by implementing weekly calls and quarterly meetings to determine PR-based tactics. Lori also describes some ways communicators can work smarter with reporters to increase media coverage for their clients.

PR’s Top Pros Talk… Strategizing a Brand Transformation – Meredith Klein

Meredith Klein, Director of Public Relations at GNC, explains the key traits of a brand transformation including reflection, connection, and authenticity. She also shares stories about GNC’s history and the brand’s lasting commitment to consumers’ needs. Meredith also explains how she applies the lessons she learned as a Division I athlete to her career.

PR’s Top Pros Talk… Executing a Growth Strategy – Peter Lucht

Peter Lucht, Head of Corporate Communications at Citizens Financial Group, explains the importance of aligning execution and narrative with the company’s strategy, and of staying ‘on offense’ despite the external environment. He also shares how he collaborates with Citizens CEO Bruce Van Saun in planning meaningful media opportunities that advance Citizens’ brand and reputation and provides a rundown on his focus for 2023.

Happy Holidays from D S Simon Media

D S Simon Media continues the tradition to express our appreciation to clients, partners, and friends during the holidays by supporting the charities our team personally engages with. Thanks to all of you for the support and trust that makes this possible.

We wish you a safe and healthy 2023!

The charities our team supports are listed below.

Stephen Siller Tunnel to Towers Foundation
Crossroads Community Services
The Trevor Project
Center for Human Rights in Iran
Breakthrough New York
The Andrew McDonough B+ Foundation
Leukemia and Lymphoma Society
Planned Parenthood Action Fund
MS Focus: The Multiple Sclerosis Foundation
Be Like Brit
American Heart Association
Alzheimer’s Association
Guide Dog Foundation
Leukemia & Lymphoma Society
American Cancer Society
City Growers
D.R.A.W. Kingston
Citymeals on Wheels
Planned Parenthood