What areas does the Recording Academy focus on when they are not preparing for The GRAMMY Awards?® Andie Cox, Vice President of Communications at the Recording Academy, discusses how the organization creates awareness for a range of initiatives such as advocacy for artists and pandemic relief. Andie also offers insights into the balance between entertainment publicity and a corporate brand story.
Michael Kempner, Founder & CEO of MikeWorldWide, believes that caring is the antidote to cancel culture. He offers insights into how brands can maintain a positive reputation in the current environment. Michael also emphasizes the importance of prioritizing crisis communications as an ongoing strategy rather than a reactive tool or an afterthought.
How can communicators redefine success throughout their careers? Cath Anderson, Head of Communications at Cityblock Health, reflects on the moment she realized that success can be defined by her own terms instead of what society or the industry expects. Cath also talks about what PR professionals need to know in order to build their skills.
Can public affairs be approached from a bipartisan perspective? Lindsay Singleton, Managing Director & Head of the Social Impact Practice at ROKK Solutions, shares how to navigate the current political environment as a brand and find common ground. She goes into the company’s research on the bipartisan power of ESG.
Download Across the Aisle: Unlocking the Bipartisan Power of ESG here.
What are the advantages of working with a boutique PR agency? David Ball, President & CEO of Ball Consulting Group, LLC and President of PR Boutiques International, emphasizes how the ability to be nimble and quickly adapt to client needs has enabled his firm’s continued growth. He also discusses how larger agencies can bring a boutique feel into their practice.
How can communicators retain their seat at the decision-making table in 2022? Gini Dietrich, Founder and CEO of Spin Sucks and Arment Dietrich, stresses the importance of communicating company values and keeping employees engaged in the wake of the Great Resignation. Gini also shares her passion for PR measurement and using attribution models to quantify communication effectiveness.
What is social marketing? Jennifer Wayman, President & CEO at Hager Sharp, breaks down misconceptions around the term. She discusses how to sell behavior change as a product. Jennifer also emphasizes the importance of public and private partnerships in social marketing.
How can earned media be converted into measurable results? Mark LoCastro, Director of Public Relations, SmartAsset, offers insights into utilizing a backlink strategy to generate traffic. Mark also emphasizes the importance of leveraging an internal spokesperson and shares his experience of transitioning from being a PR Manager into a national company spokesperson.
Why are companies shifting focus from CSR to ESG? Gloria Janata, President and CEO of TogoRun, discusses how the move impacts the role of the communications function. Gloria also dives into TogoRun’s efforts on reducing disparities in healthcare.
What does it mean to be a patient-focused organization? Krysta Pellegrino, Chief Client Officer at Health+Commerce, shares insights on how to put actions behind words and effectively communicate the patient focus. She also offers advice on how to be creative within a regulated industry?