Linda Descano, CFA®, Executive Vice President of Red Havas, explains that understanding the business of business is one of the most important skills communicators can have. She explains how communicators can conduct their own research about their companies by asking themselves key questions and utilizing valuable resources. Linda also predicts future trends for 2023 and beyond.
Karen Clyne, Executive Vice President & Technology Sector Lead at BCW (Burson Cohn & Wolfe), explains how technology companies can best utilize PR. Karen also shares her excitement about the Metaverse and its growth opportunities. Karen also highlights the role of education when working with client partners.
Sharon Robustelli, founder and CEO of TEN3 Public Relations, discusses why thought leadership and executive visibility should be a standalone service. Sharon explains why companies should utilize the service to effectively communicate change. Sharon also talks about why companies are shifting away from having one company spokesperson and highlighting multiple members of the C-suite instead.
Teresa Bigelow, Founder of Spiral5, talks about the agency’s Starter Publicist Incubator program which teaches communicators how to be freelancers by developing their skill sets and networks. Teresa also explains the impact of the program and gives valuable advice for new freelancers.
Tina McCorkindale, President and CEO of the Institute for Public Relations, explains the characteristics of disinformation that communicators should look out for. Tina shares what communicators should do to prepare ahead of disinformation including creating a crisis plan. Tina also shares valuable insights from the 2022 Disinformation in Canada report.
Paula Davis, Chief Communications Officer for the Colgate-Palmolive Company, shares how the Colgate-Palmolive Company is creating innovative ways to raise awareness about oral health and its link to mental and overall health through their Know Your OQ Campaign. Paula explains what communicators should keep in mind when they are building partnerships for a campaign. Paula also urges communicators to get involved in organizations that align with their passions.
Monique Kelley, Associate Professor of Strategic Communication and PRSSA Faculty Advisor at Boston University’s College of Communication, CEO and Founder of Monique Kelley Consulting, LLC, and Founding Member of CHIEF in Boston, talks about the “Great Breakup” and its impact on female communicators. Monique emphasizes the importance of self-care and discusses the ways she implements the practice in her daily routine. Monique also shares valuable advice for college students.
Ben Laws, Deputy U.S. Lead for the Business Marketing practice at Edelman, shares key insights from the fifth annual Edelman-LinkedIn B2B Thought Leadership Impact Report. Ben explains why thought leadership is vital for vendors during economic uncertainty. Ben also dives into helpful thought leadership strategies that will help companies stand out, build pipelines and preserve market share in a tight economy.
Download the full report here.
