PR’s Top Pros Talk… The Importance of Fun in Brand Marketing – Brian Lowe



What is the importance of fun in brand marketing? Brian Lowe, Founder, President and CEO of BML Public Relations + Digital, highlights the powerful physiological impact of fun on increasing consumer awareness, loyalty and purchase. Brian also explains how brands can incorporate humor in campaign strategies, and why it’s time to publish positive content.

Download the full survey here: https://bmlpr.com/fun/ 

PR’s Top Pros Talk… Breaking Down the Stigma of Substance Use Disorder – Lauren Lawson-Zilai



What role do PR and communications professionals play in breaking down the stigma of substance use disorder? Lauren Lawson-Zilai, Senior Director of Media and Public Relations for Shatterproof, explains that communicators can play an important role by utilizing people-first language and showcasing stories that highlight empathy with their clients. Lauren also shares what employees can do to help their colleagues who may be struggling with substance use disorder. For additional resources, go to: https://www.shatterproof.org/find-help

PR’s Top Pros Talk… Finding Your Passion – David Zapata



What are the benefits of finding your passion? David Zapata, Founder and CEO of Zapwater Communications, explains that focusing on projects that your team is passionate about can lead to an increase in employee and client happiness and company growth. David also highlights his plan to expand Zapwater’s office space. David also describes how his hybrid work model promotes flexibility and collaboration.

PR’s Top Pros Talk… The Evolution of Food and Beverage Brands – Rachel Kay



How can communications strategies evolve for food and beverage clients? Rachel Kay, CEO of Rachel Kay Public Relations, recommends focusing on the power of digital strategies, such as, using affiliate links to track interest. Rachel also explains how her agency measures the impact of the consumer journey for her clients during this ever-changing landscape.

PR’s Top Pros Talk… Understanding Your Customers – Heather Caouette



How can communicators understand their customers’ voices? Heather Caouette, Marketing and Communications Director at Xealth, explains the value of understanding how your products work directly from the customer experience to the sales perspective to get a fresh outlook – as well as how brand awareness can help employees and their customers with strategy and outreach. Heather also discusses how the future of healthcare technology will be more transparent and accessible to customers and healthcare professionals.

PR’s Top Pros Talk… Breaking Down Impactful PR Behaviors – Ethan Rasiel



How can you help clients break down muscle memory in conversation? Ethan Rasiel, CEO of Lightspeed PR & Marketing, recommends asking clients to participate in mock interviews that allow them to test language that any type of audience can understand, such as, journalists, partners, or potential customers. Ethan also explains the 5 behaviors that PR impacts and how communicators can effectively approach them.

PR’s Top Pros Talk… Opportunities within the Metaverse & NFTs – Marji Sherman



Why should marketers invest in the Metaverse? Marji Sherman, Vice President of Digital at Cognito Media, dives into the benefits, such as, building brand awareness with Metaverse conferences and innovative office environments that change the way employees and clients interact. Marji also highlights the power of NFTs when it comes to brands selling merchandise.

PR’s Top Pros Talk… Using Information Management to Understand Communications Objectives – Mark Weiner



How can communicators use research to set communications objectives that are reasonable, meaningful, and measurable? Understand their communications objectives? And, once they’re set, how do communications professionals apply what they learn to meet or beat those objectives? Mark Weiner, Chief Insights Officer at PublicRelay, recommends conducting an Executive Audit to uncover the often-hidden value equation that senior executives apply to evaluate PR value and performance. He also recommends proactive research to inform communications decisions and to demonstrate – and generate – PR value and ROI. Mark also asserts that public relations is a cyclical process rather than linear, and demonstrates this as he walks through the PR continuum which helps communicators identify the best target audience and the media they read, watch and listen to; to reinforce the messages that work best (and remediate underperformers); to evaluate performance for continuous improvement. This and more!

Mark is the author of “PR Technology, Data and Insights,” one of BookAuthority.com’s top 100 PR books in history and a top ten “must read” for 2022. We’ve arranged a special discount for our followers. Get your copy of PR Technology, Data and Insights here. Use KoganPage20 to get 20% off.