Jamie Dowd, North America Health Lead at Weber Shandwick, discusses the impact of misinformation and shares how brands can address it with empathy. Jamie talks about her passion for supporting female leaders in PR. Jamie also shares the importance of maintaining momentum for female-driven campaigns.
Rosanna Maietta, Chief Communications Officer and Senior Counselor to the CEO at the American Clean Power Association, shares her tips on how to navigate a fast-paced news cycle and build strong relationships with reporters to combat misinformation. Rosanna also talks about the evolution of the communications role.
Megan Prock McGrath, Managing Director of MacDougall Advisors, shares what to keep in mind when communicating with investors and consumers. Megan discusses the importance of setting milestones in advance and following through with them. Megan also talks about the impact of the COVID-19 pandemic in the biotech space.
Ben Finzel, President of RENEWPR and Founding Principal of The Change Agencies, shares some common misconceptions about the role of public relations. Ben shares the story of how The Change Agencies started and its impact on clients. Ben also explains the challenges the communications industry still has to work on, including diversity, equity and inclusion in recruitment, retention and promotion.
Shannon Moylan, Senior Vice President of Public Relations at imre, explains how the head and the heart concept can be applied to healthcare communications and beyond. Shannon shares valuable advice on how to turn ideas into actions and explains the differences between media outlets. She also discusses the importance of enthusiasm during the pitching process.