How To Prepare Your Spokespeople for Spanish-Language Media Opportunities

 Preparing for Spanish-language media interviews is about proper transcription and building connection. Sonia V. Diaz, President of the Hispanic Public Relations Association (HPRA) and founder of Zaid Communications, highlights the importance of crafting culturally resonant messages that truly speak to Spanish-speaking audiences. In this conversation, she shares thoughtful advice on how to choose the right spokesperson to authentically represent your message, and offers insights into HPRA’s growing impact and its vision to expand opportunities…

What Nonprofits Really Look for in a PR Partner

 Mercy A. Quaye, President and Founder of The Narrative Project, analyzes emerging nonprofit trends. She discusses the evolving role of objectivity in the industry and highlights a growing emphasis on nonviolent communication. She also shares approaches for advancing progressive initiatives in today’s political environment.

Creating Lasting Engagement in Fandoms

 Kat Jones, Founder of ⁠Motiv⁠, shares her expertise in working with fandoms. She emphasizes the importance of securing media coverage that resonates with specific audiences. She highlights the powerful impact of collaborating with creators. She also talks about the values that keep fanbases connected.

How To Secure Media Coverage for Travel Brands

 Florence Quinn, President and Founder of Quinn PR, offers expert insight into the evolving travel landscape. She shares her advice on how to make travel stories stand out. She also highlights strategies for engaging a broad spectrum of travelers, including luxury consumers.

How To Secure Top-Tier Media Coverage

 Richard Dukas, CEO and Founder of Dukas Linden Public Relations (DLPR), emphasizes the importance of strategic media coverage that drives impact for clients. He explains how earned media can deliver extended value when amplified across social media and other owned platforms. Richard also details how the agency consistently secures coverage in top-tier outlets by combining an in-depth understanding of the ever-changing news cycle with strong relationships with producers and reporters.

Proactive Strategies for Problem Solving

 Rachel Catanach, General Manager and Senior Partner of New York and Boston at FleishmanHillard, talks about the challenges brands face today. She explains how synthetic audiences can be a valuable tool for message testing. She also shares valuable resources companies can use to prepare before launching a campaign.