Tag Archives: work

PR’s Top Pros Talk… A Behind-the-Scenes Look at Celebrity Placements

 Priscila Martinez, Founder and CEO of The Brand Agency, shares her strategies for scoring celebrity placements for luxury fashion clients. These include networking with industry leaders and outreach tactics. Priscila explains what happens when a PR professional finds out a celebrity is wearing a client’s clothing or accessories. She also shares her effective approach to building relationships with journalists on the red carpet.

PR’s Top Pros Talk… The Strategic Role of a Holding Company

 Dara Busch, CEO of North America for Havas PR, shares her excitement about her new role and the evolving public relations landscape. She highlights the growing demand for agencies to deliver a comprehensive multi-channel approach. Dara also emphasizes the importance of transparency and effective communication in building and sustaining long-term relationships.

PR’s Top Pros Talk… Using AI Tools To Maximize Human Potential

 Kate Southall, Manager of Global Brand at SHRM, highlights the value of AI tools for HR professionals. She explains how AI can foster more human connections and learning opportunities. Kate also discusses the significance of language and tone when developing trust in new technology.

PR’s Top Pros Talk… The Power of Integrating PR, Social, and Influence Through Earned-First, Immersive Communications

 Charlie Tansill, President of PR, Social and Influence at Ogilvy North America, emphasizes the significance of engaging consumers in brand experiences. She discusses the immersive communications strategy behind the Grand Prix award-winning “Michael CeraVe” campaign. Charlie also talks about the CMO’s evolving role and the power of TikTok.

PR’s Top Pros Talk… Navigating the News Landscape

 John Seigenthaler and Katie Seigenthaler, Managing Partners at FINN Partners, share insights on the current state of local and national news. Katie highlights how local news can spark and sustain growth. John discusses how PR professionals can support shrinking newsrooms. They stress the importance of sharing truthful and honest stories to combat disinformation.