Green Giant Sets a Guinness World Records™ Title for the Largest Serving of Green Bean Casserole

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  Green Giant®, the iconic brand synonymous with delicious and high-quality vegetables for families, broke the GUINNESS WORLD RECORDS title on November 20, 2019  for creating the largest serving of green bean casserole that weighed in at 1,009. The largest serving of green bean casserole fed 3,000 New Yorkers through Citymeals on Wheels. The story was picked up by nearly 800 TV stations across the country.   Follow Green Giant: 

Making of Nextdoor’s Halloween Media Campaign

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 Nextdoor, a free private social network for neighborhood community, partnered with D S Simon Media helped Nextdoor promote their annual Halloween Treat Map. Meaghan B. Murphy, Lifestyle Expert, talked about their Halloween Treat Map, introduced its new features, and shared some tips on how to use the Nextdoor app. She conducted 30 radio and television interviews during a Satellite Media Tour in the D S Simon Media studio. According to Nextdoor, right after the…

The Beyoncé of the Business World, Brandi Boatner, on How to become a Socially Thoughtful Brand and Face Tomorrow’s Challenges

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   Brandi Boatner, Social and Influencer Communications Lead for Global Markets at IBM corporate communications, spoke with Alexa Ambroseo from D S Simon Media, at the PRSA Tri-State Conference. In her keynote speech, The Bold Type: Bending the Brand Backbone is Risky Business, Boatner talked about how PR practioners can help a brand become socially thoughtful. She also stressed that ‘tomorrow’ is the biggest challenge facing PR professionals in this this day and age.…